Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.

The Police

The Police were an English rock band formed in London in 1977. For the majority of their history, the band consisted of Sting (lead singer, bassist and principal songwriter), Andy Summers (guitarist) and Stewart Copeland (drummer). The Police became globally popular in the late 1970s and are generally regarded as one of the first new wave groups to achieve mainstream success, playing a style of rock that was influenced by punk, reggae, and jazz. They are also considered one of the leaders of the Second British Invasion of the U.S. They disbanded in 1986, but reunited in early 2007 for a one-off world tour that ended in August 2008.

Their 1978 debut album, Outlandos d'Amour, reached No. 6 in the UK, and their second album Reggatta de Blanc became the first of five consecutive UK No. 1 albums.Synchronicity from 1983 was No. 1 in both the UK and U.S., selling over 8 million copies in the U.S. alone. The Police have sold over 75 million records, making them one of the world's best-selling artists of all time. They were the world's highest-earning musicians in 2008, thanks to their reunion tour.

London Grammar

London Grammar are a British trio formed by Hannah Reid, Dan Rothman and Dominic 'Dot' Major. Their debut EP Metal & Dust was released in February 2013 by Metal & Dust Recordings Ltd, while their debut album If You Wait was released on 9 September 2013. If You Wait has been certified platinum in Australia and the UK, selling over 70,000 and 300,000 copies respectively.

History

2009–12: Early career

Both vocalist Hannah Reid and guitarist Dan Rothman are originally from London and met in a residence hall at the University of Nottingham during their first year in 2009. Rothman saw a picture of Reid on Facebook with a guitar and sent her a message to see if she wanted to collaborate. They were joined by Northampton native Dominic 'Dot' Major (keyboard, djembe, drums) a year later, after he began playing music together with Rothman. They chose the name as "not only was it where we're from, but London is also so international and multicultural that it actually felt like quite a universal name in a way."

Universal Music Group

Universal Music Group, Inc. (legally known as UMG Recordings, Inc., abbreviated as UMG) is an American-French worldwide music corporation that operates as a subsidiary of Paris-based French media conglomerate Vivendi. It claims to be the largest music corporation in the world. UMG also owns Universal Music Publishing Group, which is cited as the second largest music publishing company in the world. Universal Music Group's global corporate headquarters are in Santa Monica, California, United States.

History

Early history

Universal Music was once the music company attached to film studio Universal Pictures. Its origins go back to the formation of the American branch of Decca Records in 1934. The Decca Record Co. Ltd. of England spun American Decca off in 1939.MCA Inc. merged with American Decca in 1962. The present organization was formed when its parent company Seagram purchased PolyGram in May 1998 and merged it with Universal Music Group in early 1999. However, the name had first appeared in 1996 when MCA Music Entertainment Group was renamed Universal Music Group. The PolyGram acquisition included Deutsche Grammophon which traces its ancestry to Berliner Gramophone making Deutsche Grammophon UMG's oldest unit. UMG's Canadian unit traces its ancestry to a Berliner Gramophone breakaway firm the Compo Company.

Music

Music is an art form and cultural activity whose medium is sound and silence. The common elements of music are pitch (which governs melody and harmony), rhythm (and its associated concepts tempo, meter, and articulation), dynamics (loudness and softness), and the sonic qualities of timbre and texture (which are sometimes termed the "color" of a musical sound). Different styles or types of music may emphasize, de-emphasize or omit some of these elements. Music is performed with a vast range of instruments and with vocal techniques ranging from singing to rapping, and there are solely instrumental pieces, solely vocal pieces and pieces that combine singing and instruments. The word derives from Greek μουσική (mousike; "art of the Muses"). In its most general form, the activities describing music as an art form include the production of works of music (songs, tunes, symphonies, and so on), the criticism of music, the study of the history of music, and the aesthetic examination of music. Ancient Greek and Indian philosophers defined music as tones ordered horizontally as melodies and vertically as harmonies. Common sayings such as "the harmony of the spheres" and "it is music to my ears" point to the notion that music is often ordered and pleasant to listen to. However, 20th-century composer John Cage thought that any sound can be music, saying, for example, "There is no noise, only sound."